This site has been created to allow me to post unpublished manuscripts and out of print items or hard to find publications that I have written over more than 50 years of teaching and consulting, first at Cornell as a graduate student and then later at Northwestern and Indiana Universities where I served on the business faculty. Published items are contained in the following bibliography With D.R. Forbush, Management's Relationships with its Publics. With Charles M. Hewitt, "Needed: Reform in the Pricing of Services," Business Horizons, Summer, 1961. "More Science in Market Forecasts Increase Precision," With Robert J. Holloway, "Export Marketing," Business Horizons, Special Issue on Marketing Management, 1961. "Marketing and the Working Class Family," a chapter in Wm. Gomberg and A. Shostak, The Blue Collar World, With S.F. Otteson and W.G. Panschar, Marketing: The Firm's Viewpoint, "What are the Social and Ethical Responsibilities of Marketing Executives?", Journal of Marketing, July, 1966; Reprinted in J.W. Koning, Readings in Marketing, Lieden, Holland: H.E. Sternfert Kroese, N.V., 1972; Robin T. Peterson, Selected Readings in Marketing, New York: MSS Pbl. Co, 1970: Louis E. Boone, Management Perspectives in Marketing, Tulsa: Dickinson Pbl. Co. Inc, 1970; Henry Ang and Paul T. McElhiney, How Marketing Works: Practical Readings in Marketing, 1970. Twenty editions of "Research Clearing House, Business Horizons, 1961-1966. "Corporate Behavior and Balance of Power," Business Horizons, June, 1969; Reprinted in: John W. Bonge and Bruce P. Coleman, With D. "The Ethics of Expertise," in R. Lavidge and R. Holloway (eds.),Marketing and Society: The Challenge, With D. "Business Government Relations: An Alternative View," Proceedings of the International Congress of the American Marketing Association, June, 1968. With Fred C. Allvine, Competition Ltd: The Marketing of Gasoline, "The Engineering of Reform," in Fred C. Allvine (ed) Public Policy and Marketing Practices, Chicago American Marketing Association, 1973. Reprinted in David Acker and Geo. S. Day, (eds), Consumerism: Search for the Consumer Interest, (1st and 2nd editions) With Gerald E. Hills and Donald H. Granbois, "Black Consumer Perceptions of Food Store Attributes,"Journal of Marketing, April, 1973. With Carl Greer and W.G. Panschar, "Markets and Competition," in Stewart Henderson Britt, (ed) The Marketing Handbook (both editions), "Competitive Market Conditions in the Petroleum Industry," With Fred C. Allvine, "Shortages and Gasoline Marketing," Business Horizons, April, 1974, pp. 5-17. "Vertical Integration and Competition in the Petroleum Industry," With Fred C. Allvine, Highway Robbery: An Analysis of the Gasoline Crisis, "Recent Gasoline Price Increases," A Statement before the U.S. House of Representatives, Committee on the Judiciary, Subcommittee on Monopolies and Commercial Law, July 31, 1975, p. 619ff. "Divestiture in the Petroleum Industry," A Statement before the "The Advantages of Crude Oil Divestiture," in Capitalism and Competition: Oil Industry Divestiture and the Public Interest, Proceedings of the Johns Hopkins University Conference on Divestiture, Washington, D.C., May 27, 1976, pp. 62-66. "Strategy and Structure in the Gasoline Industry," in Hans B. Thorelli, (ed), Strategy + Structure = Performance: The Strategic Planning Imperative, "Changes in Gasoline Marketing: An Evaluation," in Norman Kangun and Lee Richardson, (eds), Consumerism: New Challenges for Marketing, Chicago: American Marketing Association, 1978, pp. 112-121. "Gasoline Marketing During the 1980's," Association of Petroleum Industry Marketing Attorneys, "Should Vertical Price-Fixing be a Rule-of-Reason Offense?" Association of Oil Marketing Lawyers, April 7, 1986. "Vertical Price-Fixing Agreements and Refusals to Deal: Should the `Colgate Doctrine' be Changed?" Association of Oil Marketing Lawyers, April 8, 1986. Contributor to David H. Smith, "Work, Community and the Corporation," With Hans B. Thorelli, "Longer Live the "Ryko Manufacturing Corporation," in Douglas J. Dalrymple and William L Cron, Sales Management: Concepts and Cases, (4th ed.), "Texxon Oil Company," in Douglas J. Dalrymple, Leonard J. Parsons, and Jean-Pierre Jeannet, Cases in Marketing Management, New York: John Wiley & Sons, Inc., 1992, pp. 489-495.Also in Douglas J. Dalrymple and William L Cron, Sales Management: Concepts and Cases, (6th ed.), New York: John Wiley & Sons, Inc., 1998, pp. 241 ff.
Publications
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Litigation Roster
Key Case Links
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Manuscript on Antitrust and Channels of Distribution
Channel Organization and Antitrust
Tensions Between Law and Reality
Vertical Pricing:The Evolution of per se Illegality
Should Vertical Price Fixing be a "Rule of Reason" Offense?
Vertical Price Fixing and Refusals to Deal
Vertical Price Fixing By Any Other Name
Tying Agreements
Exclusive Dealing
Territorial and Customer Restrictions
Notes For The Conclusion
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The Federal Promotion of Ocean Shipping, 1961
Cover Sheet
Abstract
Table of Contents
Conclusion pp 371-386
Conclusion pp-387-402
Conclusion pp 402-417
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Competition, Ltd: The Marketing of Gasoline, 1972
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Back Cover
Table of Contents
Abstract
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Highway Robbery: An Analysis of the Gasoline Crisis, 1974
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Abstract
Table of Contents
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Strategy + Structure = Performance 1977
Abstract
Table of Contents
"Strategy and Structure in the Gasoline Industry"
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The Antitrust Impulse, Vol III, 1994
Table of Contents
"Longer Live the Sherman Act!"
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Marketing: The Firm's Viewpoint, 1964
Front Cover
Table of Contents
Introduction to Marketing from the Firm's Viewpoint
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