Emeritus Professor of Marketing
Kelley School of Business
Indiana University
Bloomington, IN 47401
tartan33@yahoo.com
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Home:  P.O. Box 86
Orr's Island, ME 04066-0086
207/833-5234
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With S.F. Otteson and W.G. Panschar, Marketing: The Firm's Viewpoint, New York: The Macmillan Co., 1964.

"What are the Social and Ethical Responsibilities of Marketing Executives?", Journal of Marketing, July, 1966; Reprinted in J.W. Koning, Readings in Marketing, Lieden, Holland: H.E. Sternfert Kroese, N.V., 1972; Robin T. Peterson, Selected Readings in Marketing, New York: MSS Pbl. Co, 1970: Louis E. Boone, Management Perspectives in Marketing, Tulsa: Dickinson Pbl. Co. Inc, 1970; Henry Ang and Paul T. McElhiney, How Marketing Works: Practical Readings in Marketing, 1970.

Twenty editions of "Research Clearing House, Business Horizons, 1961-1966.

"Corporate Behavior and Balance of Power," Business Horizons, June, 1969; Reprinted in: John W. Bonge and Bruce P. Coleman, Readings in Business Policy, New York: Macmillan, 1971.

With D. Jeanne Patterson, "Conglomerates: The Legal Issues," Business Horizons, February, 1968. Reprinted in :CPC III Economics; Government and Business, Philadelphia: American Institute for Property and Liability Underwriters, 1970.

"The Ethics of Expertise," in  R. Lavidge and R. Holloway (eds.),Marketing and Society: The Challenge, Homewood, Ill.: Richard D. Irwin, 1969.

With D. Jeanne Patterson, "The Legal Semantics of Conglomerate Diversification, American Business Law Journal, Vol. V. (Winter, 1967).

"Business Government Relations: An Alternative View," Proceedings of the International Congress of the American Marketing Association, June, 1968.

With Fred C. Allvine, Competition Ltd: The Marketing of Gasoline, Bloomington: Indiana University Press, 1972.

"The Engineering of Reform," in Fred C. Allvine (ed) Public Policy and Marketing Practices, Chicago American Marketing Association, 1973. Reprinted in David Acker and Geo. S. Day, (eds), Consumerism: Search for the Consumer Interest, (1st and 2nd editions) Riverside, N.J.: The Free Press, 1973 and 1979.

With Gerald E. Hills and Donald H. Granbois, "Black Consumer  Perceptions of Food Store Attributes,"Journal of Marketing,   April, 1973.

With Carl Greer and W.G. Panschar, "Markets and Competition," in Stewart Henderson Britt, (ed) The Marketing Handbook (both editions), Chicago: Dartnell Corp., 1973 & 1980.

 "Vertical Integration, Product Shortages and the Marketing of Gasoline," in John W. Wilson (ed), Proceedings of the British Columbia Energy Conference, University of Victoria, Institute of Policy Analysis, 1974.

"Competitive Market Conditions in the Petroleum Industry," U.S. Congress, Senate Committee on Interior and Insular Affairs, Market Performance and Competition in the Petroleum Industry, Part 2, 93rd Congress, 1st Session, pp. 530-557. (1974).

With Fred C. Allvine, "Shortages and Gasoline Marketing," Business Horizons, April, 1974, pp. 5-17.

"Vertical Integration and Competition in the Petroleum Industry," U.S. Congress, Senate Committee on the Judiciary, Subcommittee on Antitrust and Monopoly, The Industrial  Reorganization Act, Part 8, The Petroleum Industry, 93rd Congress, 2nd Session, August 6-9, 1975, pp. 6075-6104.

With Fred C. Allvine, Highway Robbery: An Analysis of the Gasoline Crisis, Bloomington, Ind.: Indiana University Press, 1974, 261 pp.

"Recent Gasoline Price Increases," A Statement before the U.S. House of Representatives, Committee on the Judiciary, Subcommittee on Monopolies and Commercial Law, July 31, 1975, p. 619ff.

"Divestiture in the Petroleum Industry," A Statement before the U.S. Senate, Committee on the Judiciary, Subcommittee on Antitrust and Monopoly, September 23, 1975, pp. 110-122.

"The Advantages of Crude Oil Divestiture," in Capitalism and Competition: Oil Industry Divestiture and the Public Interest, Proceedings of the Johns Hopkins University Conference on Divestiture, Washington, D.C., May 27, 1976, pp. 62-66.

"Strategy and Structure in the Gasoline Industry," in Hans B. Thorelli, (ed), Strategy + Structure = Performance: The Strategic Planning Imperative, Bloomington: Indiana University Press, 1977, pp 202-214.

"Changes in Gasoline Marketing: An Evaluation," in Norman Kangun and Lee Richardson, (eds), Consumerism: New Challenges for Marketing, Chicago: American Marketing Association, 1978, pp. 112-121.

"Gasoline Marketing During the 1980's," Association of Petroleum Industry Marketing Attorneys, Alexandria, Va. March, 1980.